If you have a companion animal in your life of have ever been inside a pet supply store, you are probably familiar with the KONG brand. KONG makes a variety of dog and cat products from toys to toy stuffing to treats to puzzles to scratchers. The volume of products is vast and goes way beyond what you may have seen in stores. I didn't realize until recently that KONG doesn't advertise. KONG sells what I consider self-marketing products. The name is so well known that the products essentially sell themselves as a result of quality and a result of word of mouth advertising between satisfied customers and KONG Believers. KONG also has a program to help shelters called KONG Cares in which it distributes factory seconds to non-profit organizations at reduced prices.
But there is a new program being rolled out by KONG which I'm blogging about today. I've known about it for months but was sworn to secrecy because the program was developed in my area as a result of some circumstances which caused a KONG employee to have a true "aha!" moment for the sake of animals. Some explanation is in order.
In the summer of last year, people were still fostering and adopting a lot of animals during the height of the pandemic. Many animal shelters were closed. Some shelters were seeing people on an appointment-only basis and some still function that way (unfortunately). Progressive shelters were using changes to their operations to try to find ways to keep animals from entering the shelters at all by implementing social services programs to help people. The HASS - Human Animal Support Services - model of shelter was developed during the pandemic and is in pilot programs today. The basic idea behind HASS is to "keep people and pets together. We are bringing animal welfare organizations and community members together to engage in partnerships that support the bond of people and animals."
As I thought about changes taking place nationally, I wondered how to help people more in my own area. I lead an advocacy group called No Kill Huntsville which was created to encourage the City of Huntsville to save more shelter animals. Part of our advocacy is interacting with the public to help modify their behavior. We decided to put together what we were calling a pet resources guide to help the public find organizations to help them find pet food, help pay for veterinary care, refer them to trainers or behaviorists, provide short-term foster placement, etc. A local television station did a story about our proposed resources guide. The plan never came together. We could not get enough organizations to provide us with input to create a guide and so the idea was disbanded, at least for now.
But one good thing happened. When the story was on the news, Sandy Howle, an employee who works for KONG as a Training Ambassador, saw it and reached out to our group. She asked what she could do to help and that started a conversation with her about what we hoped to accomplish. Sandy was the person who had the "aha!" moment when she realized that KONG could do more to help not just animal shelters but shelter animals and the people who adopt them. Sandy developed an idea for a shelter enrichment and education program which she pitched the corporate folks. It should come as no surprise that they loved the idea. The test location was at the Greater Huntsville Humane Society in Alabama and there are now plans to take the program national to help shelters, shelter animals and animal caregivers across the country. The program includes educational classes for the shelter, volunteers, fosters and pet parents. KONG is also providing a swag bag for people that adopt. There are plans to hold KONG stuffing events, building sensory gardens and dig pits, holding donation drives. The list goes on.
I've asked Sandy to tell us more about how the program began and about the plans for the future. I'd like to thank her for taking the time to share this wonderful news.
Sandy, prior to us connecting, I knew about the KONG Cares program. Were there other programs KONG was doing to help shelter animals?
We have always been involved in the shelters with our KONG Cares program and donations of product and raffle baskets. We also have our Pet Pros Shelter program that shelters or rescues can sign up for through our website at www.kongcompany.com. We help provide educational tools and marketing materials that shelters or rescue groups can use. Your group can also be entered into regular drawings for KONG Cares product, raffle baskets, and swag.
You and I emailed back and forth a bit about the pilot program in Huntsville but I'm not sure I explained it correctly. Can you tell us what you did with the Greater Huntsville Humane Society to get things started?
The first thing we did was training for the Animal Care Staff and anyone else who wanted to be involved. The first training was "KONG 101" where we discussed not only KONG, but the instincts of dogs, how that comes into the home and the "problem behaviors" it can create, and how KONG can help be a solution for these behaviors. We also did an enrichment training. We talked about why animals need enrichment and about different things the shelter or fosters could do in their everyday routines that would help provide enrichment to both the dogs and cats in the shelter or in foster homes. The shelter was able to take some of the ideas and run with them, for example, creating a "foster a plant" program to create a sensory garden for the animals. We also have a partnership with a distributor that is selling discounted enrichment kits to the shelters. These kits will go home with the newly adopted dog or cat. The hope is that the animal has enrichment in the shelter, and this can now be rolled into the home with this enrichment kit to help alleviate some of the stress on the new pet family and the new pet. We also have a partnership with Fig & Tyler Treats who, not only, have a bag of treats in the enrichment kit, but also have created a shelter give back program in which the shelter can earn free treats to use in their shelter.
Now that the program you proposed will have a national roll-out, what can you tell us about what KONG plans to do to help other animal shelters?
One of the things that we have learned is that both cats and dogs need enrichment in their lives. Enrichment leads to a happier healthier life. While we know there are many shelters and rescues that have great enrichment programs already, we also know there are many that do not. Our goal is to share this program and education so that someone can create an enrichment program in their shelter or we can help take their current program to the next level. We pair this enrichment program with the KONG Cares and Pet Pro Shelter Program and we are able to help reduce the stress in shelters and keep dogs and cats happy, which in turn helps them become more adoptable.
If there is someone with an animal shelter who reads this blog and wants to make sure their shelter can participate in the program, is there something specific they should do to sign up?
They can reach out to me via email or phone and I can give them more information about the program. I can be reached at 661-433-7687 or firstname.lastname@example.org
KONG's story began with a German Shepherd named Fritz, his owner, and a Volkswagen
van transmission part one afternoon in 1970.
KONG ran one commercial in the 1970s when the first KONG hit the market. The commercial ran one time
only in the middle of the night because that was the affordable spot at the time.
KONG rubber products are made in Golden, CO and KONG Consumables are made in the USA.
KONG is distributed in over 80 countries and millions of dogs worldwide.
(images courtesy of the Kong Company, Inc. and Snyder Building Construction)
8/10/2021 05:22:14 pm
I would love to learn more about this program and how it can help our rescue!
3/18/2022 02:05:46 pm
I would love to help all the animals with KONG enrichment as it is a durable and engaging toy. Being able to send fostered and adopted animals with enrichment toys will ease the animals into a lower stress environment. This allows fosters and adopters to connect with their animals in a fun way through KONG’S unique design.
Your comment will be posted after it is approved.
Leave a Reply.
I am an animal welfare advocate. My goal is to help people understand some basic issues related to companion animals in America. Awareness leads to education leads to action leads to change.
image courtesy of Terrah Johnson