I hate Petfinder. There are so many animals who need new homes that going on the site can be depressing for me. I want to help them all.
My husband was on Petfinder a couple of weeks ago looking at dogs and he ran across a 15 year-old American Eskimo dog in South Carolina. The rescue group was charging a $150 adoption fee. My first reaction was overwhelming sadness that a dog that old has no home. I know intellectually there are senior animals across the country who need to be placed so this one dog is not unique. My second reaction was to the adoption fee. I told Rich that the rescue should screen adopters, but should just give the dog away. Really.
The plight of this one dog rumbled around in my head for weeks and ended up colliding with a lot of other thoughts about how rescue groups function in their seemingly never ending quest to place animals in new homes. Those in rescue are some of the hardest working people on the planet. Most work full-time jobs and do rescue on the side as a labor of love, being paid absolutely nothing in the process. I call you Rescue Warriors. There are some bad apples out there who do terrible things while masquerading as rescues, but I’d like to think that most groups are genuine and have the best of intentions.
Having said that, I think that there are things that rescues either do or fail to do which drastically limits their effectiveness and that’s the subject of this blog. I hope that if you run a rescue group or you work with a rescue group in some capacity you will at least consider my input. I admit that I am an outsider looking in, I cannot possibly appreciate all the challenges you face and that my suggestions may not be welcome. I really do mean no offense. I think I just see some of these things from a different perspective as both an animal welfare advocate and a potential adopter. In making my suggestions, I fully recognize that most rescues function with only volunteer labor and that tasks are spread out among a number of people. My suggestions are aimed toward rescue groups which are nonprofits with 501(c)(3) status. If you are in rescue and do not have that status, please work on that. There are many steps to get your nonprofit status, but the online filing options available now make the process move much faster and it costs a lot less than it did just a couple of years ago.
Be visible and not invisible. Your rescue group may be the most important thing in your life, but if people don't know about your group then you are not important to them at all. You may be an island in your community and your region even if you have a fully functioning website and Facebook page. You have to be proactive to get your organization on the public radar. Think in terms of how to set yourself apart from other groups in your area. Brand yourself and the name of your rescue group through t-shirt drives, by selling vehicle magnets and hosting periodic events (even if they are low budget or no budget events). Check with a local billboard company to see if they offer a nonprofit rate particularly on electronic billboards which can be much cheaper than static billboards. Try connecting with movers and shakers within your community - people of influence who run businesses or may have some celebrity status - to see if you can get them on board to support your rescue in some way by attending a function or by doing a PSA for you to appear on television. If there are dozens of rescues in your area you simply have to find a way to make yourself stand out and to do it consistently and in a positive way so that people know your name.